Discover subtopics
Research a seed topic and surface the related keywords and concepts that define the search landscape.
From one seed topic to a complete roadmap
Topic cluster tool for building search coverage
Discover the subtopics around a seed keyword, map their search intent, and organize pillar and spoke content into a practical SEO roadmap with Hovers.
Built around your SEO workflowNo SEO guesswork
Cluster blueprint
AI SEO for content strategy
Seed
topic
1Pillar page
2TOFU
3MOFU
4BOFU
The problem
A keyword list is not a content strategy.
A spreadsheet of keywords does not tell your team what belongs together, which page should lead the topic, or how the content should connect. Hovers turns research into a cluster structure your team can execute.
What you can do
One focused workflow. More useful SEO work.
Map pillar and spokes
Organize a broad pillar page and focused spoke pages around a shared topic and semantic relationship.
Plan the funnel
Allocate pages across TOFU, MOFU, BOFU, and pillar stages so the cluster supports the full buyer journey.
Find coverage gaps
Use GSC blueprint analysis and coverage signals to identify missing topics and the next pages worth creating.
How it works
From signal to next action.
Hovers connects research, content decisions, and implementation so your team can move through the work with context intact.
01
Enter a seed topic
Start with the subject your site wants to be known for and choose the market you want to research.
02
Select the cluster
Review research, choose the keywords that belong together, and create a cluster with a clear pillar topic.
03
Turn the map into work
Generate pillar and spoke pages, assign funnel stages, and use the resulting roadmap to guide content creation and links.
Made for the work
A clearer SEO system for teams that ship.
SEO strategists planning a new topic
Content leads building a calendar
Agencies creating client roadmaps
Teams expanding an existing cluster
Questions, answered
Know what to expect before you start.
What is a topic cluster in Hovers?
A topic cluster groups a pillar topic with related pages, keywords, search intent, funnel stages, and semantic relationships so the content works as a connected system.
Can the tool create pillar and spoke pages?
Yes. The cluster workflow supports pillar and spoke planning, article creation, funnel allocation, and semantic linking between related content.
Can I use Google Search Console data?
Hovers can use GSC data in its blueprint and analysis workflows to compare existing coverage with missing topics and opportunities.
Build a search strategy your team can act on.
Start with topic cluster tool and turn the next SEO opportunity into a focused workflow.
Get started with Hovers