About Hovers

Our Story

Hovers was born out of a simple frustration: SEO tools were either too complex, too expensive, or too busy trying to please investors instead of actual users.

So we did what any reasonable group of tech enthusiasts would do – we built our own. No venture capital. No outside investors. Just a bootstrapped team with an unhealthy obsession with search algorithms and a healthy disregard for conventional wisdom.

Proudly Bootstrapped

Being bootstrapped isn't just a financial decision – it's our superpower. We answer to you, not to quarterly investor reports. That means we build what you need, not what will look good on a pitch deck.

When you request a feature, we don't have to run it by a board of directors who've never actually used an SEO tool. We just build it. Crazy concept, right?

Our Philosophy

We believe SEO and GEO shouldn't require a PhD to understand. Our tools are powerful enough for experts but simple enough for beginners. Think of us as the friendly neighborhood SEO wizards – minus the pointy hats, plus a lot more data.

And yes, we do occasionally test our own tools by searching "best SEO platform ever" and seeing where we rank. (Don't judge – you would too.)

The Team

We're a diverse bunch of developers, SEO specialists, and content strategists who share one common trait: we all get unreasonably excited about algorithm updates. While others dread Google's latest changes, we pop popcorn and analyze the data.

Our office debates include thrilling topics like "Are meta descriptions still relevant?" and "Is this keyword cannibalization or just healthy competition?" We're fun at parties, we promise.