Getting started with Hovers

Hovers is an AI-powered, SEO-first content platform that helps you create, optimize, and publish content at scale. Our streamlined workflow makes it easy to go from onboarding your website to publishing optimized content in just three simple stages.

Overview

The Hovers workflow consists of three main stages:

Stage 1: Onboard Website → Stage 2: Generate & Optimize → Stage 3: Publish & Live

Each stage builds upon the previous one, creating a seamless content creation and publishing pipeline.

Stage 1: Onboard Website

The first step is to set up your website and define your content strategy.

Tell Us About Your Website

When you first add a site to Hovers, you'll be asked to provide:

• Your website URL: The domain you want to create content for
• Target audience: Who you're creating content for
• Business competitors: Competitors you want to analyze and learn from

This information helps Hovers understand your business context and tailor recommendations specifically for your needs.

Get AI-Suggested Themes and Keywords

Once you've provided your website information, Hovers' AI will:

• Analyze your industry: Understand your business niche and market
• Suggest content themes: Recommend topics that align with your business goals
• Generate keyword strategy: Discover high-value keywords for your content strategy
• Review or Edit: You can review all AI suggestions and edit them to match your preferences

This AI-powered analysis gives you a solid foundation for your content strategy, saving you hours of manual research.

Stage 2: Generate & Optimize

With your content strategy in place, it's time to create and optimize your content.

Generate 30-Day Content Plan

1. Pick a date: Select when you want your content calendar to start
2. Generate content plan: Hovers creates a 30-day content calendar with keywords allocated to specific dates
3. Review and adjust: Review the calendar and make any adjustments to dates or keyword assignments

This helps you plan your content publishing schedule in advance, ensuring consistent content delivery.

Generate Article Outline

1. Pick a topic: Choose a topic from your content calendar or create a new one
2. Generate outline: Hovers' AI creates a comprehensive article outline with headings and structure
3. Review headings: Review the suggested headings and make any edits before proceeding

The AI-generated outline ensures your articles are well-structured and SEO-optimized from the start.

Generate Article Content

1. On outline: Once you've approved the outline, proceed to content generation
2. AI generates article: Hovers creates the full article content, including:
   • Complete article text optimized for SEO
   • AI-generated images relevant to your content
   • Citation links to authoritative sources
3. Review or Edit: Review the generated content and make any edits or refinements

All content is generated with SEO best practices in mind, helping improve your search rankings.

Stage 3: Publish & Live

The final stage is to publish your content to your website.

Connect Your CMS

1. Choose your platform: Hovers integrates with popular CMS platforms including:
   • WordPress
   • Framer
   • Shopify
   • Webflow
   • And many more
2. Connect your account: Follow the integration steps to connect your CMS
3. Configure settings: Set up publishing preferences and default settings

Hit Publish

Once connected, you can:

• Publish directly: Send your articles directly to your CMS with one click
• Schedule publishing: Set a future date and time for automatic publishing
• Preview before publishing: Review how your content will appear on your site

You're all set! Your content is now live and optimized for search engines.

Getting Started Checklist

To get started with Hovers:

1. ✅ Sign up for a Hovers account
2. ✅ Add your website and provide business information
3. ✅ Review AI-suggested themes and keywords
4. ✅ Generate your first 30-day content calendar
5. ✅ Create your first article outline
6. ✅ Generate and review your first article
7. ✅ Connect your CMS platform
8. ✅ Publish your first article

Next Steps

After completing the three stages, you can:

• Scale your content: Generate multiple articles and build a comprehensive content library
• Monitor performance: Track how your content performs in search results
• Optimize continuously: Use insights to refine your content strategy
• Automate workflows: Set up automated content generation and publishing

Ready to get started? Sign up for Hovers and begin creating SEO-optimized content today!